Summary: Adamo Collection was a fashion brand for an active, creative lifestyle. Latin for 'to fall in love with', Adamo emerged out of Hurley with a luxury line of original apparel.
Key Responsibilties: Creative Direction, Brand Development, Retail Marketing, Event Management, Apparel Manufacturing and Brand Sponsorships.
1 : to fall in love with, find pleasure in.
Adamo started in a 28000 square-foot-warehouse. With backing from Hurley and a team of 16 members, we released a limited edition line of shirts that featured a very unique blend of materials woven together into a stylized fit that we had created. In combination with our brand, we carved out a niche that resonated with active and creative youth.
Within weeks of launching, we had caught the attentions of high-end boutiques and national retailers. We realized that this was the start of something big, and we were ready to ride the wave.
Instead, we shelved the project just as we were heading into retail to pursue a venture in technology.