Adamo Collection was a fashion brand for an active, creative lifestyle. Latin for 'to fall in love with', Adamo emerged out of Hurley with a luxury line of original apparel.
Key Responsibilties: Creative Direction, Brand Development, Marketing, Event Management, Apparel Manufacturing and Brand Sponsorships.
1 : to fall in love with, find pleasure in.
Adamo started in a 2800 square-foot-warehouse. With backing from Hurley and a team of 16 members, we released a limited edition line of shirts that featured a very unique blend of materials woven together into a stylized fit that we had designed. In combination with our brand, we carved out a niche that resonated with active and creative youth.
Within weeks of launching, we had caught the attentions of high-end boutiques and national retailers. We realized that this was the start of something big, and we were ready to ride the wave.