There are no hard problems, only problems that are hard to a certain level of intelligence. Move the smallest bit upwards [in level of intelligence], and some problems will suddenly move from “impossible” to “obvious.” Move a substantial degree upwards, and all of them will become obvious.

Physics is a good framework for thinking. Boil things down to their fundamental truths and reason up from there.

In most cases, a story succeeds when you connect a smaller idea or action to something bigger — a purpose, a movement, an emotion. This is how you get people to follow you on a journey.